Systems for local trade businesses

Good leads are expensive. Losing them costs even more.

I build simple systems for trade businesses that make sure enquiries get answered, quotes get followed up and good jobs don't disappear just because everyone's busy doing the actual work.

Find Out Where You're Losing Work

Developer.
Consultant.
Systems builder.

01 Faster response

02 More inspections booked

03 Quotes actually followed up

04 Fewer good leads wasted

01 — Background

I've been building things on the internet for more than 20 years. Eventually I realised the interesting bit wasn't really the website.

I started as a web developer, spent years working in ecommerce and consulting, and eventually realised the interesting bit wasn't really the website. It was what happened after somebody showed up. Did somebody reply? Did they follow up? Did the customer know what to do next?

Big businesses build systems for all of that. Small businesses usually have the owner trying to remember who they quoted last Tuesday while they're halfway up a ladder. I’d already seen that world growing up around my dad’s bicycle shop. That’s where good opportunities disappear.

A personal note

These days I prefer building things that solve boring, expensive problems — the sort nobody thinks much about until they realise how much work is slipping through the cracks.

The expensive part isn't having a broken follow-up process. It's continuing to send good leads through it.

02 — What I build

The customer journey should keep moving even when the owner is up a ladder.

Someone fills in the website form

How quickly did you respond?

They look at the booking link

What happens if they don't book?

The inspection is done

Is the next step obvious?

A quote is sent

Who follows it up on day 2, 5, 10 and 21?

They say, “I'll think about it”

Who makes sure they're not forgotten?

The job is won

What happens next?

03 — Where the money leaks

Someone enquires while you're working. You'll reply later.

Someone gets a quote. You'll chase them when you get a minute.

Someone says they'll think about it. They're now somewhere in WhatsApp, your inbox, a notebook or your head.

None of that feels particularly serious at the time. Until you add up what those jobs were worth.

04 — The point

You might not need more leads. You might just need to stop losing the ones you've already got.

The Trade Growth Diagnosis

Want me to take a look?

I built a short Trade Growth Diagnosis that looks at six places where trade businesses commonly lose work. Answer a few questions and I'll show you which problem I'd look at first.

Six common growth problems Personalised diagnosis Immediate result

It's free, takes a few minutes, and there's no obligation to book a call afterwards. If there's something I can help with, we can talk. If there isn't, you've still got the diagnosis.

Show Me Where I'm Losing Work